Lulu’s Kitchen
Founded by Chef Alia El Askalany in 2014, Lulu’s Kitchen started as a boutique cooking class experience. Today it is a fully fedged culinary consultancy frm ofering a wide range of services for both individuals and companies alike taking your F&B business to its full potential. From workshops to pop-up culinary experiences, recipe development and a range of ready-to-use products, Lulu’s Kitchen has grown to be the one-stop-shop crafting culinary solutions be it for your business or at home.
More about Lulu’s Kitchen
Bringing Italian flair to Egyptian cuisine, the brand is driven by a farm-to-fork approach taking into account seasonality, availability of
produce and ethical sourcing. More than just food, Lulu’s Kitchen’s offerings
are comprehensive, stemming from a belief that eating is a 360-degree experience spanning from location to setup, service, choice of ingredients, food pairing and presentation.
Chef Alia El Askalany
Alia El Askalany’s culinary journey is one of exploration and diversity, serendipity, and hard work. Fascinated by food since a very young age, Alia decided to pursue her passion by joining the prestigious Cordon Bleu School in London in 2014. Among others, she has made full use of her time in England by training at some of its most recognized eateries including Jamie Oliver’s Recipease, L’Atelier Des Chefs and Pip’s Dish. Since then, she has completed an intensive cooking program at the Florence Culinary Art School in Florence, Italy in 2017 and joined an agro-culinary program at the Anna Tasca Lanza Cooking School in
2020, where she studied Sicilian cuisine with a focus on ethically sourced food.
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Chef Alia El Askalany
More than an expert in the kitchen, Alia has experience working in the food and beverage industry, handling marketing, PR, and management for some of the region’s most recognized restaurants. Among others, Alia held key roles at Crave, Casper & Gambini’s, Scoops and Zeitouna Bistro.
3.1 Culinary Consultancy
Lulu’s Kitchen offers a wide range of services catering to the various needs of the Food and Beverage industry. Our services are tailored to each client’s needs, after careful consideration of their business aspirations and objectives.
From menu development to recipe manuals and training, our solutions are comprehensive, serving as a one-stop shop for food and beverage establishments.
Services include:
• General Assessments, Needs-Based Assessments
• Menu and Recipe Development
• Tasting Sessions
• Recipe Manuals
• Kitchen Staff Trainings
Our clients’ list is extensive and diverse, among others it includes:
- Fool Tank (Cairo, Egypt)
- Teatro Eskenderia (Alexandria, Egypt)
- Andiamo Hacienda (North Coast, Egypt)
- Olivo Pizza (Cairo, Egypt)
- Lobster By Smack (North Coast, Egypt)
- Nawaya Seasonal Menu Workshop (Badrashin, Fayoum)
3.2 Culinary Collaborations
Because creativity breeds creativity – and collaborations result in out of the box unique experiences, at Lulu’s Kitchen collaborations are opportunities for widening our horizon. Whether working on an event or creating a menu – whatever the occasion, we take Collaborations as an opportunity for culinary innovation.
3.3 Recipe Development
A selection of carefully curated recipes can be found on Zest Platform, featuring Chef Alia, sharing her exclusive recipes using local products. To date, clients have included established local and international brands such as Juhayna, Cadbury, Dreem Desserts, Imtenan, Rotana Dairy, Lactalis Group and the World Food Programme.
3.4 Culinary Experiences
At Lulu’s Kitchen, bespoke culinary experiences are designed to be educational, inspirational and very much enjoyable; a celebration of good food and beautiful people, whatever the theme. The annual pop-up dinners series is an invitation to tour the world through dining events, each celebrating a culinary culture or in-season ingredients.
Pop-up Events
- Bardo: South American Dinner, Tuscan Lunch/Dinner
- Makar Farms: Fall Lunch (Italian/Egyptian Thanksgiving),
- Sicilian Winter Lunch, Lebanese Lunch
- Natureworks: Fall Lunch (Italian/Egyptian Twist)
- The President Hotel: Roman Dinner
- Pstyled x Yasmin El Wakil: Private 7 Course Dinner
- Makan Beirut: Egyptian Summer Brunch
- Tawlet Beirut: Egyptian Winter Menu
3.5 The Pantry
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